SPM 231 - Sports Marketing

This course focuses on how effective marketing and promotion strategies, including data analysis and marketing analytics, are applied to various aspects of the sports business industry. Students study the services marketing theory to understand the relationship between sports marketing/promotion, the success of sporting events/facilities, and the economic development for a sports venue/destination. Prerequisite: Take SPM-126

• Sports Management
• 3 Credit(s)
• (3) Contact Hour(s)